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Calling All Schools and Budding Story Writers!

In News
Jul 23rd, 2012

We’re delighted to announce a brand new project that’s been brewing here at Hallmark HQ. To coincide with the very exciting addition of a brand new Interactive Story Buddy Bigsby to the gang, we’re launching a national campaign to discover the nation’s budding storywriters and we’re inviting schools across the UK and Ireland to join in.

Bigsby Story Buddy

Bigsby Story Buddy

Our Story Buddy competition will give children aged 5-7 from 100 schools across the UK, the exciting chance to be the author of our brand new Story Buddies book, to launch in time for Christmas 2012.

In case you’re not already familiar with our beloved Story Buddies, the soft toys are adorable, cuddly characters who come with their very own story book and, with the use of innovative technology, can actually speak and join in as you read aloud – really bringing the already magical story to life.

We’ll be inviting 5-7 year old pupils to take part, either individually or together as a class, in verbal and written storytelling to compliment their school curriculum. The winning story, shortlisted by a panel of experts and then put to a public vote through Hallmark’s Facebook page, will be turned into a Story Buddy book sold through What’s more, a percentage of total online sales from Story Buddies during December will be donated to the winning school as well as a percentage donation of sales from the winning book for its entire product life cycle!

The competition is inspired by a heart-warming letter from Amber, a little girl who loved her story buddy so much that she created her own story to go with it whilst overcoming various learning difficulties she faced. If you’d like a story buddy all of your own they are available to buy now for £19.99 from Hallmark stores, good independents and at Additional books are also available from the same outlets priced at £5.99 each.

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