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Looby Loo Doll Crowned the Nation’s Most Treasured Memory

In News
Jul 6th, 2012

The day has finally arrived! We are delighted to announce the winner of our Treasured Memories competition, which saw us search high and low to discover the nation’s most treasured keepsakes. Lynn Foggon, from Newcastle-Upon-Tyne, entered, ‘Looby Loo’, a precious doll knitted by her husband’s great grandmother and then passed through the generations. Now belonging to Lynn’s daughter, Looby Loo has beaten hundreds of inspiring entries from around the UK and Ireland and now holds the honour of being named the nation’s most Treasured Memory.

Looby Loo Doll Crowned the Nation’s Most Treasured Memory

Looby Loo Doll Crowned the Nation’s Most Treasured Memory

For Lynn, the memories that Looby Loo stands for could not be closer to her heart. The doll was knitted by hand many years ago by her husband’s great grandmother as a special gift for his sister Sarah. As a young girl, Sarah took Looby Loo everywhere with her, rarely letting her out of her sight. When Lynn met her husband and his sister Sarah at the age of 14, Looby Loo was still an important part of her life and now conjures up many happy memories of those times spent together. Devastatingly, Sarah was lost to breast cancer at the young age of just 32. Five years later Lynn’s daughter was born and named after her late aunt Sarah; she is pictured here with the beloved Looby Loo.

As a deserved winner of the title of the UK and Ireland’s Most Treasured Memory, Lynn will receive a fantastic prize package, including the new Nikon 1 J-1 camera worth over £350. Other shortlisted finalists in the competition included a vintage heirloom, a medal for a lifesaving dog and a very special note, all unearthed by families across the UK and Ireland. These cherished items will also be brought to life in a projection-based exhibition in the National Media Museum in Bradford later this year, giving a unique insight into what our nation holds most dear.

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